Our Story

Just imagine it’s 1990 – A woman follows her passion for sewing small fabric dolls at home to make a living. Who would have thought this had the beginnings of a toy company that would become the leading manufacturer of soft toys in India. The journey from handmade dolls to a wide range of developmental products has been an iconic one. Over the past 30 years, we are proud to build a community of enthusiastic people who continue to support us on our mission of enhancing child development.

Our Aim

The early years of life are very important for a child’s health and development. Therefore, our primary goal has been to improve the developmental growth of the children by making high-quality products accessible to our community. We aim to cater to various age groups with an entire range of stuff toys and accessories which are designed with the utmost care and attention for detail. Over the years, we have curated a fantastic collection of plush toys to meet the expectations of our customers. As we stride ahead, we look forward to cementing our existing relations while establishing new ones.

Our Promise

We stand by our core values of satisfaction, community and happiness. We believe that the road to creating a great customer experience begins even before the genesis of the product hence we inculcate these values among our employees and workers. We are dedicated to providing an exceptional customer experience because your child’s happiness is our primary goal. Over time, we have succeeded in our endeavours and achieved our mission to create a ‘happiness community’.

100% Made In India

Over the past 30 years, our primary goal has been to satisfy our customers’ needs by locally producing high quality plush toys in India. We are constantly striving towards the MAKE IN INDIA mission by supporting local resources and workers.